Web app
Caleb Campaign Builder
Turns a spreadsheet into a ready-to-upload Amazon bulk file.
About me
Data over emotions,
every single time.
I am a positive, curious, resourceful person who takes initiative. As an Amazon PPC specialist, I believe excellence should be the norm, and I am dedicated to prioritizing my clients' success.
I'm a big believer in the idea that "numbers don't lie." Throughout my journey, I have learned to rely more on data than on emotions.
It is also why I started building my own tools. A bulk file used to take me three hours to prepare by hand, and wasted spend can sit hidden across thousands of rows where nobody looks. Working harder on either one was never going to fix it, so I built something that would.
At a glance
- Role
- Amazon PPC Manager
- Also
- AI Specialist
- Sales managed
- $49M+
- Units sold
- 1.87M
- Best YoY growth
- +57.2%
- Tools built
- 5
- Based in
- Philippines
Services
What I can offer
End-to-end Amazon advertising management, from the first keyword to the monthly report, plus the custom tooling to run it.
Keyword Research & Strategy
Building the term set your category actually converts on, then structuring campaigns around search intent instead of guesswork.
Search Terms Optimization
Working through the search term report to find the irrelevant and bleeding terms, then negating them properly so the budget stops leaking into traffic that never converts.
Campaign Setup & Management
Sponsored Products, Brands and Display, built clean from the start. Naming conventions, structure and targeting that stay maintainable once the account grows.
Bid Optimization
Placement and keyword bids tuned against real ACoS and conversion data, on a regular cadence rather than only when something breaks.
Placement Optimization
Top of search, rest of search and product pages rarely convert alike. I move spend toward the placements that actually earn it, rather than letting the account spread budget evenly across all three.
Variation Analysis
Checking which variation actually sells and which one earns the most, so the advertising points at the best performer instead of spreading spend across the whole parent listing.
Account Diagnosis & Audit
A full read of the account to find where the money is going: wasted spend, structural problems, and the campaigns quietly dragging the average down.
Performance Monitoring & Reporting
Reporting that answers what changed and why, so you can actually act on it. I would rather send you three numbers that matter than a dashboard nobody opens.
Competitor Analysis
Where competitors are winning share, what they're bidding on, and which gaps are worth taking.
Custom Tool Development
When a process eats hours every week, I build something for it. The campaign builder and the account audit tool both started out as jobs I was doing by hand.
Results
Year-over-year growth
Figures below are taken directly from Amazon Seller Central. Brands are anonymised; the underlying screenshots are included so every number can be checked.
Brand A
Jan 1 – Aug 24, 2026 vs. same range prior year · Marketplace total
Sales YoY+57.2%
Ordered product sales
$5,452,832.50
from $3,468,632.80
Units ordered
78,179
+64%
Total order items
73,993
+65%
Avg. sales / order item
$73.69
−5.09%
Brand B
Jan 1 – Aug 9, 2026 vs. same range prior year · Marketplace total
Sales YoY+25.11%
Ordered product sales
$43,609,712.00
from $34,858,340.00
Units ordered
1,794,462
+25%
Total order items
1,666,727
+24%
Avg. sales / order item
$26.16
+0.46%
Stack
Tools & AI I work with
The analytics stack I run accounts on, and the AI I build with.
Tools I use
Data Dive
Helium 10
Scale Insights
Amazon Ads Console
Google Sheets
AI I use
Claude
Lovable
ChatGPT
Tools I created
The software behind
the accounts I run.
Two web apps I built to take the manual work out of Amazon advertising. Both came out of jobs I was doing by hand every week.
Web app
Amazon Account Audit
Finds the wasted spend hiding in a 30-day Ads bulk file.
Free resources
Files you can use
Three things I put together while automating my own PPC work. Ask for any of them and I will send it over.
Claude skill
Claude Skills for Amazon
Using AI to automate the PPC processes.
Claude skill
Bulkfile Skill
Teach Claude everything about bulk files so it can create them accurately and without errors.
Spreadsheet
Campaign Optimization
Harvesting performing keywords and ASINs from Auto campaigns.
Certifications
Credentials
Amazon Ads Academy
Amazon Ads Foundations Certification
Core Amazon Ads products, campaign structure and measurement fundamentals.
Amazon Ads Academy
Amazon Sponsored Ads Certification
Sponsored Products, Brands and Display campaign strategy and optimization.
Filipino PPC Masters
Certificate of Completion
4-week intensive course, beginner to intermediate Amazon Pay-Per-Click. Issued 29 Oct 2024.
Udemy
Google Sheets - The Comprehensive Masterclass
14.5 hours, instructor Leila Gharani. Completed 25 Nov 2024.
Experience
Where I've worked
Three brands and two agencies. Company names are kept private, so each one is listed by what it sells.
-
Top-tier agency
2025 – 2026PPC Manager & AI Specialist
Managed multiple accounts at the same time, and built the tools, skills and automations the work runs on using Claude AI.
-
Bedding brand
2025 – 2026PPC Manager
Managed a bedding brand spending $150K per month in PPC, with a consistent 60% year-over-year growth.
-
High-end agency
2025PPC Manager & RnD
Ran 5+ accounts simultaneously and delivered strong results across all of them.
-
Toy brand
2024 – 2025Amazon Brand Manager
A top toy company doing $8.5M in sales in 2024. I managed 100+ SKUs across the catalogue.
-
Gifting brand
2024 – 2025PPC Manager
A growing company specialising in heartfelt card notes and gifts for loved ones.
Contact
Let's talk about your account.
Send me the brand and the problem you're trying to solve. I'll tell you honestly whether I can help.